Product Designer

Designing

Designing

Experiences for people.

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Experiences for people.

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Hi, I'm Selvamurugan. I design AI-native products, enterprise SaaS platforms, and complex workflows that help people make better decisions. Currently partnering with founders through ProductNova after seven years at Cropin.

  • A sleek modern computer setup featuring a large black-screen monitor displaying a changelog, accompanied by a minimalist white desktop tower against a plain white background.
  • A collection of Brightline Co. marketing materials showcasing brand and digital transformation services, featuring diverse professionals collaborating, vibrant colors, and text emphasizing strategic growth and innovation.
  • Explore menu interface with labeled icons for Blog, Brand Assets, FAQ, and Help & Support, featuring a minimalist design with distinct color-coded symbols for easy navigation.
  • The image shows a minimalist website design featuring earthy tones with sections labeled "Strategy," "Branding," and "Digital," highlighting a focus on slow living and thoughtful design.
  • The image shows a smartphone screen displaying a German football app's schedule, highlighting upcoming Dortmund matches against FC Heidenheim on 13.09.25 and Juventus on 16.09.25.
  • An elegantly designed website homepage features a serene image of a person arranging flowers, embodying themes of modern living, style, and wellness, set against a peaceful nature backdrop.
  • A fashion website interface showcases a minimalist design with an orange header and a "Denim, Redefined" section displaying images of models wearing casual clothing, emphasizing a modern and stylish selection of jeans for men and women.
  • A sleek modern computer setup featuring a large black-screen monitor displaying a changelog, accompanied by a minimalist white desktop tower against a plain white background.
  • A collection of Brightline Co. marketing materials showcasing brand and digital transformation services, featuring diverse professionals collaborating, vibrant colors, and text emphasizing strategic growth and innovation.
  • Explore menu interface with labeled icons for Blog, Brand Assets, FAQ, and Help & Support, featuring a minimalist design with distinct color-coded symbols for easy navigation.
  • The image shows a minimalist website design featuring earthy tones with sections labeled "Strategy," "Branding," and "Digital," highlighting a focus on slow living and thoughtful design.
  • The image shows a smartphone screen displaying a German football app's schedule, highlighting upcoming Dortmund matches against FC Heidenheim on 13.09.25 and Juventus on 16.09.25.
  • An elegantly designed website homepage features a serene image of a person arranging flowers, embodying themes of modern living, style, and wellness, set against a peaceful nature backdrop.
  • A fashion website interface showcases a minimalist design with an orange header and a "Denim, Redefined" section displaying images of models wearing casual clothing, emphasizing a modern and stylish selection of jeans for men and women.

Selected Projects

A curated selection of projects built to perform and scale

An AI Knowledge Hub for Agricultural Decisions

An end-to-end story of bringing RAG-powered conversational AI to agricultural field agents, agronomists, and farmers across Cropin's enterprise SaaS ecosystem.

An AI Knowledge Hub for Agricultural Decisions

An end-to-end story of bringing RAG-powered conversational AI to agricultural field agents, agronomists, and farmers across Cropin's enterprise SaaS ecosystem.

An AI Knowledge Hub for Agricultural Decisions

An end-to-end story of bringing RAG-powered conversational AI to agricultural field agents, agronomists, and farmers across Cropin's enterprise SaaS ecosystem.

Insights Report Builder

From fragmented intelligence locked inside dashboards to executive-ready reports delivered automatically - without requiring a single login.

Insights Report Builder

From fragmented intelligence locked inside dashboards to executive-ready reports delivered automatically - without requiring a single login.

All Projects

A person stands outdoors in a natural setting with lush green trees under a clear sky, wearing a dark sweatshirt, and looking into the distance.

Hey, im Selvamurugan.

Product Designer with 11+ years of professional experience, including 7+ years designing enterprise SaaS products, AI-powered platforms, and workflow-driven experiences.

Currently consulting through ProductNova, partnering with founders to design AI-native products in FinTech and LegalTech. Previously spent seven years at Cropin building AI-powered B2B and B2B2C SaaS solutions across Farm ERP, CRM, risk forecasting, data visualization, supply chain, and sustainability platforms.

More About Me

My Lens

“A chef’s care for the user,

“A chef’s care for the user,

an entrepreneur’s drive for results,

an entrepreneur’s drive for results,

and an engineer’s love for systems.”

and an engineer’s love for systems.”

Great design lives where empathy, ambition, and systems thinking meet.

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Design Stack